12 insights from Seth Godin on the emotional marketing revolution
Want to learn from one of the best social media marketers and business leaders? Today, best-selling author Seth Godin shared his thoughts on social media marketing, creativity, and business...
View ArticleIt’s impossible to do business with the candle lady
I recently went with my husband, Andrew, and our daughter, Stephanie to a country fair. Upon browsing through the vendor’s wares, I stepped into a booth that had scented candles. I was greeted by...
View Article30 ways to improve your social media knowledge this month
Somewhere in between the PR pitches, tech announcements, and six second video snippets, you may just find time this month to understand a few new social media tools and best practices. Keeping in mind...
View Article7 ways to reinvent old blog posts
On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of what to do with posts that were buried in their archives. Most of the chat...
View Article5 tech tools to build your brand
(Editor’s Note: The following guest post has been provided by Alicia Lawrence) Having a tool like the Internet at your disposal is a double-edged sword. While it offers you an incredibly unique chance...
View ArticleThe guerrilla marketing genius of Jay Conrad Levinson
Many of you recall the old commercials and ads that turned Charlie the Tuna, the Pillsbury Doughboy, and the Marlboro Man into household names and brands. I remember watching the TV commercials, in the...
View Article7 insights from Brian Solis on marketing to the new connected consumer
One of the most impressive thought leaders in business and new media is Brian Solis. He’s the Principal Analyst at Altimeter Group. Solis is also an international best-selling author and speaker. This...
View Article5 Ways to Effectively Use Native Advertising
Editor’s Note: The following is a guest post by Alicia Lawrence. The phrase native advertising (NA) has been buzzing around ad agencies since 2012 but only a few communicators have truly grasped its...
View ArticleThe Top Reason You Shouldn’t Try to Improve Customer Service
I recently had some eye-opening customer service experiences that I must share. Each revolves around a dangerous three-letter word. I’m guessing you have been through similar situations when...
View Article4 Key Aspects of Today’s Content Strategy
What’s the future of content marketing? It depends who you ask, I suppose. When I joined one my favorite online places to learn –Sunday night’s #blogchat on Twitter–I knew there would be plenty of...
View ArticleAre You Applying Agility in Sales?
Organizations—not people—have typically been recognized as agile, based on technology and business processes. However, as communicators and professionals who market and sell, we must focus on human...
View ArticleHow to Carve Out Your Niche in the Proverbial Rabbit Hole
The tale of Alice in Wonderland was penned by Lewis Carroll some 150 years ago. Bored little Alice follows the White Rabbit down a rabbit hole, and comes face-to-face with adventure. They encounter...
View Article9 Ways to Benefit from Social Media
Most of us who are entrenched in social media are driven by the goal of growing our credibility, visibility and revenues. Yes, we’ve met wonderful new people and friends along the way. Had a few yucks...
View ArticleBack to the Future: 10 New Age PR and Marketing Insights
In our new world of social media, fascinating things happen when Marty McFly meets brand ambassadors, bloggers and connected consumers. Old school communication has taken the time machine south. You’ve...
View Article7 ways to reinvent old blog posts
On a recent Sunday night #blogchat on Twitter, the issue of deleting old content was raised. Many bloggers were unsure of what to do with posts that were buried in their archives. Most of the chat...
View ArticleThe Future of Health Care Content Marketing
7 things health care content marketers must pay attention to in 2017. Priorities include video, brand journalism, customer-centric marketing, PR and simplicity and value in your writing. The post The...
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